DRASA’s #ItStartsWithMe Campaign was an initiative to educate communities on the importance of good personal hygiene and environmental sanitation as a means to maintaining health and preventing the spread of infectious diseases
From 2015 – 2016, more than 100 volunteers including Nigerian celebrities, private sector companies, and young professionals across various industries donated more than 500 hours of their time to our #ItStartsWithMe Campaign. A major component of the Campaign was our School Outreach through which we were able to:
- Engage 21 schools across Lagos state, representing almost 10,000 students and 650 staff
- Distribute more than 70,000 bars of soap, 10,000 roll-on deodorants, and 6,000 tubes of lotion to students and staff (donated by Unilever Nigeria)
- Distribute 900 bottles of handwash (donated by Kleanmate)
The campaign has ended and evolved into our Youth Ambassador and Community Health Programs, which are ongoing.