“Show me the heroes that the youth of your country look up to, and I will tell you the future of your country.” — Idowu Koyenikan

In a country where celebrity culture often overshadows stories of real courage, the Everyday Heroes Program was born as a refreshing reminder of what true heroism looks like. Developed by the team behind the Landmark Upside Down House, this initiative seeks to recognize and celebrate Nigerians whose courage, resilience, and selfless service have shaped the nation for the better.

The program’s mission is simple yet powerful: to redefine the idea of heroism for the younger generation. In an era dominated by TV personalities and social media influencers, the Everyday Heroes Program shifts the spotlight to those who have made lasting contributions to Nigeria’s progress: doctors, teachers, community leaders, scientists, and others who embody the spirit of service and sacrifice.

A Home That Tells a Story

The Upside Down House itself is one of Nigeria’s most intriguing attractions, a real, fully furnished home built literally upside down. From the living room to the kitchen, the children’s room to the master bedroom, every detail is carefully designed to challenge perceptions and inspire curiosity. Beyond its playful exterior, the house also serves as a canvas for powerful storytelling, a space where art, culture, and history converge to celebrate everyday heroes.

For the maiden edition of the Everyday Heroes Program, the Landmark team chose to honor Dr. Ameyo Stella Adadevoh, Nigeria’s Ebola heroine, whose bravery and professionalism during the 2014 Ebola outbreak saved countless lives and prevented a national crisis.

A Tribute to Courage and Legacy

For the maiden edition, the Upside Down House was transformed to reflect the life and legacy of Dr. Adadevoh. The interior was decorated with photographs of her across different milestones in her life, while meaningful artifacts like a stethoscope and a lab coat, and other storytelling pieces like her awards and achievements that captured her calm resolve and commitment to her duty. Visitors walking through the space are told the story of her dedication as a doctor, leader, and patriot whose quick decision to act courageously changed the course of history.

In addition, the house featured information about DRASA Health Trust, founded in her legacy to develop a network of Health Champions who are catalysts of change while simultaneously working with federal, state, and local institutions to shape public policy and institutionalize disease prevention. Visitors not only learn about Dr. Adadevoh’s bravery but also about DRASA’s ongoing mission to protect health and prevent infections.

Launching a New Tradition of Recognition

The launch event of the Everyday Heroes Program was held on September 17, 2025. It marked the beginning of a long-term platform for celebrating Nigeria’s true heroes. The event brought together tourists and health professionals, who gathered to reflect on Dr. Adadevoh’s legacy and the importance of everyday heroism in shaping the country’s identity.

There was a quick briefing about Landmark and the Everyday Heroes Program given by Anita Okwechime from the Landmark team, after which members of the DRASA team, together with guests, took a tour of the Upside Down House.

During the tour, the Landmark and DRASA team shared insights on who Dr Adadevoh was, what her sacrifice meant, and the impactful work being done at DRASA to preserve her legacy across communities, health facilities, and government through policy formulation.

For many, it was a moving reminder that heroism isn’t found in fame, but in courage, compassion, and conviction.

Inspiring the Next Generation

Through the Everyday Heroes Program, the Landmark Upside Down House is doing more than honoring the past; it also nurtures a culture that remembers history with pride and as an inspiration for the future.

By telling the stories of individuals like Dr. Ameyo Stella Adadevoh and other Nigerian heroes, the program emboldens the younger generation to see themselves beyond their social media apps but as individuals capable of making an impact in their own various fields of interest.

As visitors continued to walk through the Upside Down House, listening to her story, seeing her photographs, and reflecting on her courage, one message echoed clearly: ordinary people can do extraordinary things.